elindholm
edited for content
During the David Stern era, the NBA has become very much a star's league. Stars are anointed by some combination of on-court performance and marketability, the league's PR machine then makes those stars the focus of every high-profile game or (especially) playoff series, and the referees, well-intentioned though many of them may be, can't help but be influenced by the cemented reputations of the league's "top" players.
In defending officials' reluctance to call fouls on the NBA's marquee names, Stern famously said, "People don't pay money to watch Michael Jordan's backup." And indeed they don't, especially when an elite group of athletes, who already have a physical advantage, get to play by a different set of rules from everyone else. Everyone knows that, if the going gets tough, a Jordan or Bryant or James can play all 48 minutes of a playoff game: they can't foul out, and television timeouts will provide the rest they need, so why bench them at all, except for show?
The Tim Donaghy scandal destroyed what little credibility NBA officials had left, but Stern, characteristically, emerged unscathed -- mainly by bullying or otherwise denigrating anyone who dared challenge his moral authority, a surefire giveaway of his hypocrisy. And so things continue, with teams like the Pacers or Grizzlies momentarily propped up as quasi-contenders, only to give some variety to the storyline that is all but guaranteed to put stars in the winner's circle. (The wrinkle to this season is the perception that a team must be truly special to win three straight titles, which may end up disqualifying the Heat even if they are this year's best.)
Stern's retirement on February 1 will provide the league a once-in-a-generation opportunity to change course. As the NBA's global presence grows, will its marketing gurus discover that the idea of a level playing field is more attractive to overseas markets? As advanced metrics bring the interested fan closer to understanding players' real on-court value, will "stars" be identified by something more sophisticated than their highlight reels and most basic statistics? More generally, is the league ready to assume some humility and accountability with respect to the integrity of its product, recognizing that it must continue to compete for fan support rather than brazenly taking it for granted?
I don't have any answers, but I do think that the next couple of years have the potential to make the league a lot more palatable. We'll have to see how it plays out.
In defending officials' reluctance to call fouls on the NBA's marquee names, Stern famously said, "People don't pay money to watch Michael Jordan's backup." And indeed they don't, especially when an elite group of athletes, who already have a physical advantage, get to play by a different set of rules from everyone else. Everyone knows that, if the going gets tough, a Jordan or Bryant or James can play all 48 minutes of a playoff game: they can't foul out, and television timeouts will provide the rest they need, so why bench them at all, except for show?
The Tim Donaghy scandal destroyed what little credibility NBA officials had left, but Stern, characteristically, emerged unscathed -- mainly by bullying or otherwise denigrating anyone who dared challenge his moral authority, a surefire giveaway of his hypocrisy. And so things continue, with teams like the Pacers or Grizzlies momentarily propped up as quasi-contenders, only to give some variety to the storyline that is all but guaranteed to put stars in the winner's circle. (The wrinkle to this season is the perception that a team must be truly special to win three straight titles, which may end up disqualifying the Heat even if they are this year's best.)
Stern's retirement on February 1 will provide the league a once-in-a-generation opportunity to change course. As the NBA's global presence grows, will its marketing gurus discover that the idea of a level playing field is more attractive to overseas markets? As advanced metrics bring the interested fan closer to understanding players' real on-court value, will "stars" be identified by something more sophisticated than their highlight reels and most basic statistics? More generally, is the league ready to assume some humility and accountability with respect to the integrity of its product, recognizing that it must continue to compete for fan support rather than brazenly taking it for granted?
I don't have any answers, but I do think that the next couple of years have the potential to make the league a lot more palatable. We'll have to see how it plays out.