Tennis-ATP and WTA inch closer to merger after combining marketing ops

[ASFN Admin]

The first major project to come out of the combined ATP and WTA marketing operation was launched on Wednesday as the streamlining of the governance of tennis gathers pace. The COVID-19 pandemic decimated the 2020 tennis calendar and prompted calls for a merger of the various bodies that run the game, a suggestion well received by both the women's (WTA) and men's (ATP) tours. On Wednesday, the ATP and WTA announced the second season of their digital show -- Tennis United: CrossCourt -- which will feature newly-married couple Elina Svitolina and Gael Monfils in the first episode on Aug. 25.

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