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Toyota Motor Corp. on Thursday became the first company to land a naming rights deal at the revamped Daytona International Speedway. The Japanese automaker and International Speedway Corp., which owns the famous Florida track, announced the sponsorship deal at the Chicago Auto Show. The 11-year agreement, which begins in 2015, will provide Toyota with naming rights to one of the five massive fan entrances at the redesigned speedway. Toyota will have more than 20,000 square feet with which to work, giving the company plenty of space to showcase its automotive lineup and promote affiliated race teams.
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