Twitter campaign backfires on Florida St, Winston (Yahoo Sports)

[ASFN Admin]

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A Florida State social media campaign turned ugly Sunday when the university's athletic department opened their Heisman-winning quarterback up to nationwide mockery. The department attempted to engage fans on Twitter by soliciting questions to be used for a video on the team website. The twitter feed was bombarded by accounts making fun of Winston and taking shots at the sophomore. Winston has been heavily criticized for several off-the-field incidents during his time at Florida State.




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[Southpaw]

FSU exists in a vacuum. WTH did they think would be different than the result?