USC Athletics partners with Altius Sports for 'comprehensive' NIL program

[ASFN Admin]

The upcoming Name, Image, Likeness changes expected to go into effect this summer that will allow student-athletes to profit off their individual brands is going to change the landscape of college athletics and recruiting. USC has been proactive on that front, starting with the creation of BLVD Studios and partnership with J1S for creative content back in October. NIL opportunities have been a major wing of the Trojans' recruiting efforts as they host top prospects on campus this summer, selling the value of being in a unique media market like Los Angeles and the potential that creates.

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