What happens to the losing team’s Super Bowl 'champion' merchandise?

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Sometime around 10 p.m. Eastern on Sunday evening, sporting goods stores in the greater Kansas City area began preparing for an onslaught of fans seeking Super Bowl championship merchandise. Fans lined up outside the doors as workers cracked open boxes of T-shirts, hats, sweatshirts and other goods, each bearing the Chiefs logo and SUPER BOWL CHAMPIONS. The SAN FRANCISCO 49ERS SUPER BOWL CHAMPIONS merchandise won't ever reach the streets … not in America, at least, thanks to an ongoing NFL charity initiative.

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