Why Name, Image And Likeness Will Dominate Collegiate Sports Conversations In 2020

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Over the last two days from the heart of Times Square, the most often discussed topic at the Learfield IMG College Intercollegiate Athletics Forum presented by Sports Business Journal was the issue of name, image, and likeness (NIL). To recap the state of NIL prior to the conference: Historically, the NCAA has banned students from earning compensation through their participation in college sports. This includes cashing in on their NIL by negating their ability to receive payments for autographs, endorsements, royalties from video games, and the like; There is a groundswell across many states to provide student-athletes with the ability to receive compensation for NIL; The first state to sign

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