- Joined
- May 8, 2002
- Posts
- 427,196
- Reaction score
- 44
You must be registered for see images attach
WWE and Comcast have struck a multi-year deal that will see Xfinity will be the first ever partner to have branding on the WrestleMania set. Furthermore, the deal will make Xfinity the official home wifi partner of WWE.
The news comes just one day ahead of WrestleMania 41, which will originate from Las Vegas on April 19 and 20. Done+Dusted, the leading live events producer and part of Pantheon Media Group, has partnered with WWE to design the set for the annual event. This year’s design can be seen above.
More from Variety
- John Cena Returns to 'WWE SmackDown' Ahead of Wrestlemania Farewell: Watch the Wrestling Event Online Free
- WWE's Trick Williams to Guest Star on 'All American' Season 7 Finale (EXCLUSIVE)
- Brennan Lee Mulligan on 'Dimension 20: Titan Takedown' and Why Learning About WWE Was Like 'Dante's Inferno'
“Comcast has long been an outstanding partner who grasps the power and reach of the WWE audience,” said Grant Norris-Jones, executive vice president and head of global partnerships, for WWE parent company TKO Group. “Xfinity is an industry leader and we are thrilled to collaborate on new and innovative integrations, beginning with the iconic WrestleMania set in Las Vegas.”
This first-time integration on the set will feature Xfinity branding on LED signage visible throughout both nights of WrestleMania for those in attendance and viewers at home. Further, Xfinity will receive a broadcast integration within WrestleMania 41 and serve as the official presenting partner of NXT Stand & Deliver, which takes place April 19.
“WWE delivers entertainment unlike any other sports franchise, and the best way to watch it if you can’t experience it live in the arena is with the unparalleled WiFi experience that only Xfinity can offer,” said Kristy Kozlowski, senior vice president of media strategy and planning at Comcast. “These are some of the most passionate fans in the world and WrestleMania is the biggest night on the calendar. What better way to introduce them to our booming WiFi than center stage of wrestling’s main event.”
For those attending WrestleMania 41 in person, Xfinity is hosting “Unlock the Boom” at The Extra Bar. Fans can get the full WWE experience, recording a Booming Superstar persona through an LED tunnel with hype music, video and lighting. From there they can test their strength with an arm-wrestling machine, enjoy complimentary soda and water, and charge their devices. Additionally, Xfinity will receive key brand placement within other WWE premium live eents, including ring mat branding at SummerSlam 2025 and Survivor Series®2025, official presenter designation of Survivor Series, custom social and digital content, and more.
Done+Dusted is one of the most recognized names in live events today. Their recent work includes producing the “League of Legends” World Finals 2024, the Emmy Awards telecast for three consecutive years, the opening ceremy of the London Olympics, and multiple Super Bowl Half Time Shows.
“Since watching The Undertaker in my bedroom as a boy, I have been obsessed with all things WWE. Now, getting the chance to collaborate with the team at WWE is quite simply, a childhood dream come true,” said Guy Carrington, executive creative director and partner in Done+Dusted. “We wanted to create something that leaned into the tradition of Vegas while maintaining the dynamic energy and boldness of the brand.”
Best of Variety
- New Movies Out Now in Theaters: What to See This Week
- What's Coming to Disney+ in April 2025
- The Best Celebrity Memoirs to Read This Year: From Chelsea Handler to Anthony Hopkins
Sign up for Variety's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Continue reading...
