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Updated: Wednesday, 15 November 2006
Merrill Lynch Pegs Xbox 360 as Winner
By Kris Graft Print | Send to a friend | Email the editor
According to a report in the International Business Times, Merrill Lynch expects the Xbox 360 to beat the PlayStation 3 and Wii worldwide, and totally throttle the competition in North America.
Merrill Lynch research analyst Yoshiyuki Kinoshita said, “The winner in the next-generation console battle is likely to be the Xbox 360, which is the leader in North America, the world’s biggest market.”
Microsoft's next-gen console launched in November 2005, while Sony's and Nintendo's new systems are just launching this week.
Kinoshita continued, "We forecast respective market shares [by fiscal year ending March 2011] of Xbox 360 [at] 39 percent, PS3 [at] 34 percent and Wii [at] 27 percent, thus overturning Sony’s domination of the market with its PS2-based share of 69 percent, and doubling Microsoft and Nintendo’s respective market shares."
Kinoshita also predicted that in North America, Microsoft will hold a massive 50 percent next-gen console market share, followed distantly by Sony with 27 percent and Nintendo with 23 percent in the region.
In the smaller Japan market, the PS3 is forecasted to capture 57 percent and Nintendo at 39 percent. IBTimes’ report stated that Merrill Lynch didn’t address Japan figures for the Xbox 360, although 4 percent is unaccounted for in the region’s estimates. The Xbox brand is historically unpopular in the country.
On a global basis, Kinoshita’s forecasts echo other analysts’ and game publishers’ predictions that Sony will not dominate the new console cycle as it did in the past.
Microsoft’s goal is to sell 10 million Xbox 360s worldwide by the end of the year, while Sony aims to ship 2-2.4 million PS3s and Nintendo targets 4 million Wiis shipped by year-end.
Merrill Lynch Pegs Xbox 360 as Winner
By Kris Graft Print | Send to a friend | Email the editor
According to a report in the International Business Times, Merrill Lynch expects the Xbox 360 to beat the PlayStation 3 and Wii worldwide, and totally throttle the competition in North America.
Merrill Lynch research analyst Yoshiyuki Kinoshita said, “The winner in the next-generation console battle is likely to be the Xbox 360, which is the leader in North America, the world’s biggest market.”
Microsoft's next-gen console launched in November 2005, while Sony's and Nintendo's new systems are just launching this week.
Kinoshita continued, "We forecast respective market shares [by fiscal year ending March 2011] of Xbox 360 [at] 39 percent, PS3 [at] 34 percent and Wii [at] 27 percent, thus overturning Sony’s domination of the market with its PS2-based share of 69 percent, and doubling Microsoft and Nintendo’s respective market shares."
Kinoshita also predicted that in North America, Microsoft will hold a massive 50 percent next-gen console market share, followed distantly by Sony with 27 percent and Nintendo with 23 percent in the region.
In the smaller Japan market, the PS3 is forecasted to capture 57 percent and Nintendo at 39 percent. IBTimes’ report stated that Merrill Lynch didn’t address Japan figures for the Xbox 360, although 4 percent is unaccounted for in the region’s estimates. The Xbox brand is historically unpopular in the country.
On a global basis, Kinoshita’s forecasts echo other analysts’ and game publishers’ predictions that Sony will not dominate the new console cycle as it did in the past.
Microsoft’s goal is to sell 10 million Xbox 360s worldwide by the end of the year, while Sony aims to ship 2-2.4 million PS3s and Nintendo targets 4 million Wiis shipped by year-end.
