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Following is a transcript of the video. Narrator: This is the Jordan 1 Retro Fragment. It originally retailed for $185 in 2014. But today a pair can resell for up to $2,000. And this is the Yeezy Boost 350 V2 Core Black/Red, which retailed at $220 in 2016 and now resells for $900. The Fragment's resale value more than doubles its competition. These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers. Matt Powell: The fact that it's made in China where the tariffs are higher, made in the best factories, made with more material (basketball shoes tend to use
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