I'm not going to sort through his methodology, but something is fishy.
Each of his top three Eastern teams, according to his analysis, would be favored in the Finals if they were to get there. For example, he gives Boston a 53.6% chance of getting to the Finals and a 42.6% chance of winning, which means a 42.6/53.6 = 79.5% of winning a hypothetical Finals series. Orlando and Detroit both have percentages in the mid-60s. That doesn't make much sense to me. Even if you allow that Boston has a relatively easy road to the Finals, there's no way that they should be 4:1 favorites over whoever emerges from the West.
I do see that he has those three eastern teams ranked higher than anyone in the West in his overall rankings, but the gaps seem small to me, especially given how little information has been collected so far this season.
On the other side of the coin, he gives the Suns a 16.9% chance of reaching the Finals but only a 4.7% chance of winning, which means a 4.7/16.9 = 27.8% chance of winning should they get there. Given that the Suns have already swept the season series with Orlando, that seems unrealistically low to me. Even the Spurs are given only a 35.3% chance of winning a hypothetical Finals matchup.
Still, it's cute.