Winter Classic garners good ratings
By Karen Price
TRIBUNE-REVIEW
Thursday, January 3, 2008
From the weather to Sidney Crosby's game-winning shootout goal, the NHL Winter Classic between the Penguins and the Buffalo Sabres may as well have been scripted for television.
Perhaps even more amazing than how dramatically the game played out was that viewers tuned in.
Tuesday's game, the NHL's first outdoor regular-season game held in the United States, earned the league's best overnight rating in more than a decade with a 2.6 rating and 5 share.
The event even outdrew Wayne Gretzky's final game, which garnered a 2.5 rating and a 6 share on Fox on April 18, 1999, and was the highest-rated NHL game since a six-game regional broadcast on Fox on Feb. 3, 1996.
In Pittsburgh, the game drew a 17.7 rating and a 30 share. In Buffalo, which hosted the game at Ralph Wilson Stadium, it drew a 38.2 rating and a 58 share.
"We couldn't be more thrilled," NBC executive producer Sam Flood said. "It was a great game, a great celebration and you can't ask for a more dramatic moment than one of the best goalies in the league (the Sabres' Ryan Miller) facing the superstar of his generation."
One ratings point represents 1.114 million households. The share is the percentage of television sets in use that are tuned in to a particular broadcast.
The highest-rated NHL game ever on network television was Game 7 of the 1971 Stanley Cup Finals featuring the Montreal Canadiens at the Chicago Blackhawks. That game, broadcast on CBS, delivered an 11.1 rating and a 21 share.
Ratings have been nowhere near that high in recent years.
ESPN declined to continue airing NHL games in 2005 and the league, coming off the canceled 2004-05 season, moved to cable's Outdoor Life Network (later renamed Versus). Versus, which reached roughly 70 million households last season, averaged a 0.2 rating for its NHL broadcasts. NBC broadcast nine regular-season games in the second half of last season and averaged a 1.0 rating.
But, according to reports in Sports Business Journal, ratings have improved this year on Versus, now averaging a 0.3 national rating. The most-watched game on the network this season was a matchup between the Penguins and Flyers on Dec. 11, earning a 0.5 rating to make it the network's most-watched NHL regular-season broadcast ever.
Regional viewership also is improving, with Sports Business Journal reporting that Fox Sports Pittsburgh rates higher than any other regional market with an average rating of 5.08 this season, an increase of 21.8 percent through the same period last year.
The Winter Classic, which aired beginning at 1 p.m. New Year's Day, was up against the Capital One Bowl featuring Florida and Michigan on ABC.
"We hope the casual fan that stopped by will realize how exciting the sport is and the special talent that is on the ice," Flood said. "If they caught a glimpse of Crosby and that amazing play where he was dribbling the puck on his stick, we hope people will say, 'I'd like to see more of that.'
"That is our hope. We'll see what the reality is, but this is a very positive step for the NHL."
Ratings game
The NHL Winter Classic between the Penguins and Buffalo Sabres on New Year's Day earned a 2.6 overnight rating, the highest in more than a decade for an NHL regular-season game. Here are the ratings for the Top Ten Metered Markets. One ratings point represents 1.128 million households, and the share is the percentage of televisions tuned into the broadcast.
Rank City Rating Share
1 Buffalo 38.2 58
2 Pittsburgh 17.7 30
3 Minneapolis 5.111
4 Denver 3.77
T5 Providence 3.57
T5 Las Vegas 3.56
7 St. Louis 3.35
8 Boston 3.26
9 Sacramento 2.96
T10 Richmond 2.85
T10 Hartford 2.85