I agree 100% and have been looking into this for some time. But for example - Ground beef at fresh and easy (no filler, corn syrup, blah blah) is $2.50 a lb. If F&E uses no crap, preservatives or etc, the only difference is diet, no?
Diet + locally sourced (which I like locally sourced aspect a lot, too). Diet is important, IMO. Not being grain finished to pump up fat content is key. Different flavor, texture, leaner and more healthy overall. Grass fed is 100 calories less per pound than grain fed/finished.
I don't know what the ratio is on FE ground beef is, what its source practices are (organic, etc.) but at $2.50 per lb I'm guessing its not much different than most you'd pick up at Fry's or Albertsons (though that is a phenomenal price).