Arizona Cardinals Impact Tops $2 Million in Flagstaff
FOR IMMEDIATE RELEASE
AUTHORIZED BY: DAVID MAURER
PRESIDENT/CEO FLAGSTAFF CHAMBER OF COMMERCE
Flagstaff, AZ (October 6, 2003) -- The overall financial impact in Flagstaff for the 2003 Arizona Cardinals training camp was $2,028,200, according to a study by the Bank One Center for Business Outreach at Northern Arizona University’s College of Business Administration. The study was commissioned by the Flagstaff Chamber of Commerce with primary funding provided by the Arizona Department of Commerce REDI grant program.
The study showed direct spending of $1,419,000 by the Arizona Cardinals, visitors to training camp and other groups directly associated with the Cardinals. Indirect expenditures accounted for the remaining $609,200. The spending figures were developed using the widely-acclaimed IMPLAN model to calculate the increased level of economic activity in the county as a result of the training camp being held in Flagstaff.
Attendance at Cardinals camp was strong. Surveys showed that 23,200 watched the daily practice sessions or attended the August 2 scrimmage game. Of that number, 18,800 were visitors to Flagstaff; 88% of those visitors said they came to Flagstaff specifically to see the Cardinals. Just over 57% of those visitors stayed at least one night in Flagstaff, spending an average per person of $55.32 each day. The average stay in Flagstaff was four days. Most of the visitors stayed in local hotels (72%), 13% stayed with friends, 8% in a campground or RV park, and 7% stayed in a condo, timeshare or second home.
“These numbers are very strong,” said Chamber president David Maurer, “and confirm the importance of the Cardinals’ camp here in Flagstaff. Clearly, the camp is an important part of our summer tourism draw.”
Michael Bidwill, Vice President and General Counsel for the Arizona Cardinals said, "We are proud to say the Cardinals enjoy the NFL's finest training camp location. The perfect climate and great facilities are surpassed only by the unwavering support of the people of Flagstaff and Northern Arizona University. We are pleased to know our presence is making such positive contributions to Northern Arizona."
The study points out that the Cardinals’ economic impact is responsible for creating the equivalent of 44.3 annual, full-time jobs locally. Personal income received by households and business proprietors in the county increased $1,227,100 due to training camp. Government revenues increased $648,800.
The Chamber conducted the study to provide tangible evidence of the important role that the Cardinals’ training camp plays in the local economy. The economic impact is a standard question asked each year by the media, but there had not been a study done since 1989. That study, done for the Cardinals’ second season in Arizona, showed an economic impact closer to $700,000.
The study does not take into account other economic aspects of the camp, such as the two-page color photo of Flagstaff and the training camp that ran in the August 4 issue of Sports Illustrated.
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FOR IMMEDIATE RELEASE
AUTHORIZED BY: DAVID MAURER
PRESIDENT/CEO FLAGSTAFF CHAMBER OF COMMERCE
Flagstaff, AZ (October 6, 2003) -- The overall financial impact in Flagstaff for the 2003 Arizona Cardinals training camp was $2,028,200, according to a study by the Bank One Center for Business Outreach at Northern Arizona University’s College of Business Administration. The study was commissioned by the Flagstaff Chamber of Commerce with primary funding provided by the Arizona Department of Commerce REDI grant program.
The study showed direct spending of $1,419,000 by the Arizona Cardinals, visitors to training camp and other groups directly associated with the Cardinals. Indirect expenditures accounted for the remaining $609,200. The spending figures were developed using the widely-acclaimed IMPLAN model to calculate the increased level of economic activity in the county as a result of the training camp being held in Flagstaff.
Attendance at Cardinals camp was strong. Surveys showed that 23,200 watched the daily practice sessions or attended the August 2 scrimmage game. Of that number, 18,800 were visitors to Flagstaff; 88% of those visitors said they came to Flagstaff specifically to see the Cardinals. Just over 57% of those visitors stayed at least one night in Flagstaff, spending an average per person of $55.32 each day. The average stay in Flagstaff was four days. Most of the visitors stayed in local hotels (72%), 13% stayed with friends, 8% in a campground or RV park, and 7% stayed in a condo, timeshare or second home.
“These numbers are very strong,” said Chamber president David Maurer, “and confirm the importance of the Cardinals’ camp here in Flagstaff. Clearly, the camp is an important part of our summer tourism draw.”
Michael Bidwill, Vice President and General Counsel for the Arizona Cardinals said, "We are proud to say the Cardinals enjoy the NFL's finest training camp location. The perfect climate and great facilities are surpassed only by the unwavering support of the people of Flagstaff and Northern Arizona University. We are pleased to know our presence is making such positive contributions to Northern Arizona."
The study points out that the Cardinals’ economic impact is responsible for creating the equivalent of 44.3 annual, full-time jobs locally. Personal income received by households and business proprietors in the county increased $1,227,100 due to training camp. Government revenues increased $648,800.
The Chamber conducted the study to provide tangible evidence of the important role that the Cardinals’ training camp plays in the local economy. The economic impact is a standard question asked each year by the media, but there had not been a study done since 1989. That study, done for the Cardinals’ second season in Arizona, showed an economic impact closer to $700,000.
The study does not take into account other economic aspects of the camp, such as the two-page color photo of Flagstaff and the training camp that ran in the August 4 issue of Sports Illustrated.
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