Doesn't exactly roll off the tongue, but it has to be a positive sign that it is for 9 years.
FOR IMMEDIATE RELEASE
Wednesday, August 13, 2014
GLENDALE, ARIZONA – Arizona Coyotes Co-Owner, President and CEO Anthony LeBlanc announced today that the Coyotes and Arizona based Gila River Casinos have agreed to terms on a nine-year partnership agreement that includes the naming rights for Glendale Arena. The agreement is pending approval from Glendale City Council on September 9. If approved, the new name of the venue will be Gila River Arena. Financial terms of the agreement were not disclosed.