Caitlin Clark effect: Iowa generated more than $3.2 million in ticket sales in 2023-24

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Iowa’s women’s basketball program generated more than $3.2 million in home ticket sales during Caitlin Clark’s historic final season, by far the most in Big Ten history. The Hawkeyes, who advanced to the NCAA championship game for the second consecutive season, sold every home ticket in the 2023-24 season three months in advance to become the Big Ten’s first women’s basketball program to accomplish that feat. In doing so, Iowa broke the league’s attendance record for the second straight season.

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