I'm sure my homerism is overestimating the ratings of this potential match-up.
But I think others are underestimating the marketability of such a series. The Shaq story is obvious-its been played out for well over a year now, to the point that him taking another team to the finals will not be lost on the general public. Shaq-Kobe vs. Eastern conference=Booooring, same goes for the Spurs vs. the Eastern Conference.
Ratings were up when scoring was up. This is not lost on David Stern. They will pump this game feverishly. After each possible series victory, the NBA will market them more and more. We haven't seen how the ramp-up in market will take place. But from reading some posts I get the feeling people assume they willl use the same approach as last year.
But if you were David Stern, and you new that this up-tempo game sell tickets and bring ratings (and it does), would you not pull out all the stops to promote the NBA's "New Look"? Isn't this why the hand checking rule was instituted, to spur a team like the Suns to appear?
And I've never really bought into the thug thing as the reason for the ratings decline. It's scoring and excitement and nothing else. We old fogies may complain. And sportswriters certainly have people convinced of this; but the NBA will take tattoos and cornrows all day long if scoring and excitement return.
This would be one heavily-hyped matchup because its the first "easy sell" their marketing gurus have had since Jordan. Madison Avenue will tell the public how they fell about this series just like they tell them shoes are worth $180.
I can understand underestimating Jordan's impact on ratings. What I can't understand are peoples willingness to underestimate to power of marketing.
They finally have a product to sell. They won't sit on their hands and hope people embrace it. They will tell them to.
I'm a car salesman and can tell you that 80% of my customers have no idea what they paid for their car. But 100% think they do. The customer is easy and simple, sorry if that sounds crass, but we all know its true.
Don't ever overlook Madison Avenue when they have a genuine product to sell. If we make it to the playoffs the NBA will have more than enough ammo to market this game for the first time since MJ. I just can't stress that last sentence enough.
If we go to the Finals there will be no limit on marketing expense. I say Miami-Phoenix has an excellent chance of being a ratings bonanza.