Cardinals Ranked 122nd...

[82CardsGrad]

No surprise of course... Just read an article (I've attached part of it below) where a study was done on the popularity of all Pro NFL, NBA, NHL and MLB teams... The Cards are literally dead-last... Ouch...

Friday, November 9, 2007
Suns lead local sports teams in popularity


The Business Journal of Phoenix - by Chris Casacchia Phoenix Business Journal


With a heavy population of transplants and a history of losing franchises, team loyalty in the desert runs about as deep as the canals that run through Phoenix.
The exception is the Phoenix Suns -- the grandfather of professional sports in the Valley, albeit only 40 years old. With two generations of support behind them and a mostly successful history (minus a championship), it should come as no surprise that the Suns top the local market in branding.
The Arizona Cardinals and Phoenix Coyotes are the cellar dwellers, with the Arizona Diamondbacks resting in the middle.
The Suns ranked No. 4 in the National Basketball Association and No. 26 across all professional sports in the U.S., according to a study released this week by New Jersey-based Turnkey Sports and Entertainment that assessed the strength of pro sports teams' brands in their hometowns.

 

[Ouchie-Z-Clown]

No surprise of course... Just read an article (I've attached part of it below) where a study was done on the popularity of all Pro NFL, NBA, NHL and MLB teams... The Cards are literally dead-last... Ouch...

Friday, November 9, 2007
Suns lead local sports teams in popularity


The Business Journal of Phoenix - by Chris Casacchia Phoenix Business Journal


With a heavy population of transplants and a history of losing franchises, team loyalty in the desert runs about as deep as the canals that run through Phoenix.
The exception is the Phoenix Suns -- the grandfather of professional sports in the Valley, albeit only 40 years old. With two generations of support behind them and a mostly successful history (minus a championship), it should come as no surprise that the Suns top the local market in branding.
The Arizona Cardinals and Phoenix Coyotes are the cellar dwellers, with the Arizona Diamondbacks resting in the middle.
The Suns ranked No. 4 in the National Basketball Association and No. 26 across all professional sports in the U.S., according to a study released this week by New Jersey-based Turnkey Sports and Entertainment that assessed the strength of pro sports teams' brands in their hometowns.

they're behind every single nhl team? wow. the front office and family must be very proud. well done. bravo.

 

[earthsci]

82CardsGrad,

Could you post the link that shows that they are "dead last" of all pro teams? The two articles that I found, one being the one that you show, say that they are the least favorite team with the 'Yotes (so we aren't told who is really the least favorite) in Phoenix. The other shows that the Cards are 29th out of 32 in popularity. Not good but not the worst.

 

[FightOnCards]

I guess if you are not the press, you have to buy the book to see the list.
Read the Methodology section below, the list measures each brand's strength IN THEIR OWN MARKET, not across the country.

From http://ttbi.turnkeyse.com/

The Turnkey Team Brand Index compares and contrasts the consumer scores for the team brands in their respective markets. We believe that a team brand is made and evolves in its local market first, and it is in that local market where we have comprehensively measured the 21 detailed components that comprise the 2007 Turnkey Team Brand Index. We surveyed approximately 12,000 general sports fans across 47 U.S. and Canadian markets and allowed them to share their perceptions of their local team brands as well as express their loyalty to these same brands. The results of 21 components were rolled up into one score and teams were ranked from 1 to 122 based on their in-market brand strength.

Methodology

Turnkey Team Brand Index
The Turnkey Team Brand Indexis a measure of a team’s brand strength in its respective market. It quantifies and compares the brand strength of, for example, the Denver Broncos in Denver to the brand strength of the Miami Dolphins in Miami. The Turnkey Team Brand Index does not attempt to quantify and compare the strength of pro-sports brands across North America.

Survey, Greenfield Online
For the purposes of this study Turnkey interviewed approximately 12,000 general sports fans 18 and older in the 47 North American markets (41 in the US and 6 in Canada), homes of one or more teams from MLB, the NBA, the NFL and the NHL. All data was collected during May and June of 2007.

All data was collected with the help of an online survey. All respondents in this study were: A/ members of the Greenfield Online’s North American online panel or B/ directed to the survey using Greenfield Online’s real-time sampling capabilities. Online survey respondents in general tend to be younger, better educated, more tech-savvy and somewhat more well-off than the average respondent.

The gender breakdown of respondents in all markets is approximately 60/40 in favor of males, to align better with the profile of the average sports fan.

Another article about the survey:

From http://www.bizjournals.com/triangle/stories/2007/11/05/daily15.html
The Pittsburgh Steelers topped the list. They were followed by football's New England Patriots and Indianapolis Colts, hockey's Buffalo Sabres, and baseball's Boston Red Sox. The Arizona Cardinals of football came in at No. 122.

 

[earthsci]

...lots of words....

Thank you.

 

[82CardsGrad]

Guys, pick up this weeks PHX Business Journal where the entire article is run. There you will see that the Cards rank 122nd... The FULL on-line version of the article requires you to pay $$ for an on-line subscirption, which I won't do...