slinslin
Welcome to Amareca
The NBA should stop putting players in the marketing focus and go back to marketing teams.
Great interview with Ric Bucher about the lockout.
http://audio.1080thefan.com/a/48683317/ric-bucher-espn-nba-analyst.htm
Great interview? Bucher is an idiot. Most people do not break 1M$ income over the span of their entire lives and Bucher goes on about how players must maximize their money in the career because it is short! lol!
They make millions, they can also work after their career if they need to.
And then Bucher goes on about how the NBA has increased revenue. Like that has anything to do with profit or how good the NBA is doing economically. Revenue is meaningless, it is all about profit. What is the point of 100 billion revenue if your expenses have risen even higher..
Worthless interview, waste of time.
Even if they do not work out as pros that make way more money than any individual human being needs there is nothing that prevents them from pursuing a regular career just like everybody else.
The NBA should stop putting players in the marketing focus and go back to marketing teams.
Sure there is: A lack of education.
I don't know how much an aspiring basketball player practices, but suffice to say that I'm sure it's a lot. That pursuit takes time away from other things. We already know that so-called "college athletes" in the major sports have virtually no academic requirements. They don't learn a thing in college besides how to play their sport.
That is their own fault then because they are given every opportunity to get an education and there are players who get their degree. They are allowed to attend elite college programs that would never be open to them.
It's become such and individual driven sport in terms of star talent. I remember I lived in Memphis for a few years and they had ticket packages based on other teams star players. Like the "Lebron-Kobe-Garnett" package.