You're also paying for more than just the movie when you go to the theater. I get that theaters are expensive, but I'm a big supporter of the experience.
Part of the theater experience is seeing the title sooner rather than later. This is why, I assume, they're charging this premium.
Is that fair? Sure, why not? They have a product, you either want it bad enough right now to pay or you don't. You can wait for a disc, stream, or don't watch it at all. Just like before, the premium experience costs more.
Now, is this "new" experience worth it to you, apparently not. I don't blame you one bit. It definitely isn't for me as I don't have a burning desire to watch this on opening day.
Do I like this model from here on out? No, not really. But they're going to see what the market will bear. The more people that abstain from the instant gratification the more likely that the prices will come down in forthcoming titles.
I am sure all these production companies are going to do whatever they can to try and recoup their substantial investments because they've been taking it in the shorts since early this year.
It's really that simple. Would it be a great perk of membership to give this to their subs? Hell yeah! Might even garner some new ones from the additional value. We'll just have to wait and see how it goes with this new model.