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i dont know if thats true
i think there are some straightforward things the Cards can do:
1. For season tix, i would dynamically price each home game. This year for example, the Packers and Vikings game would be very expensive while the Houston and Carolina game would be cheaper. I suppose the overall cost of the whole season might only go up a bit.
2. Some decent sized transfer fee with the Cards as the broker. Give the tix to a friend: no transfer fee. Sell for more than face value? Large transfer fee.
2. For single game tix -- also dynamically priced with certain games very expensive.
The idea here is that season ticket holders: i.e. Cardinal fans -- get the tix cheaper than public if they don't resell them.
The problem with that? The ones that are going to want to pay the inflated prices for those games are the fans of those teams with the higher starting price. The more you raise the price, the more you sell to the opposing team.
The casual Cards fan, (better than an opposing fan) might be willing to spend $75 a ticket to see the Packers. The wouldn't want to spend $150 because they should see two games for the price of that one.