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Cards' parking plan to reward season ticket holders
Louie Villalobos
The Arizona Republic
Jun. 23, 2006 03:40 PM
The Arizona Cardinals' parking plan for their new stadium has two aims: reward longtime season-ticket holders and help guide them to their new roost in Glendale.
Team officials on Friday described a color-coded system that will park season-ticket holders within walking distance of Cardinals Stadium for free.
The Cardinals revealed the parking plan as the team was preparing to send the information to season-ticket holders.
It's the opening in a series of educational attempts to make the team's Glendale debut as painless as possible for fans who began congregating for games in Tempe in 1988.
The parking situation in Glendale, where assigned lots will be concentrated around the stadium, will be vastly different from that in Tempe, where fans parked in lots scattered throughout the Arizona State University campus area.
Longtime season-ticket holders will be assigned spaces closest to the stadium. The team also will offer paid parking upgrades first to club-seat owners, then to general ticket holders.
Single-game ticket holders will park less than one mile from the $455 million stadium in an off-site parking lot, where the city of Glendale will provide a shuttle service.
"Right now, this is the only lot that's going to require a shuttle service," John Drum, Cardinals director of stadium operations, said Friday. "We're happy with how close the parking is."
Team officials said more information, including detailed parking, transportation maps, and tailgating information, will be sent out in July. That packet will include passes that assign parking lots.
The stadium is off Maryland Avenue just east of Loop 101.
"This is the first time our season-ticket holders have ever driven out there to park," said Ron Minegar, vice president of sales and marking for the Cardinals. "So there will be an educational process. That's why we want to send out as many details as we can."
Season-ticket holders will get one pass for every four season tickets they own. The free parking on game day is a result of a $4.25 "facility use fee" that is tacked on to the purchase price of each ticket.
The Pittsburgh Steelers come to Glendale on Aug. 12, officially opening the venue and marking the first of 10 planned home games.
Minegar said there will be approximately 25,000 parking spaces available on game days. All but about 2,500 will be within walking distance of the stadium. Those will be located on the nearby offsite lot.
Team officials said the parking spaces will be assigned according to how long fans have been season-ticket holders. Those on the list the longest are guaranteed a place right outside the stadium.
Newer season-ticket holders will most likely park in one of about 7,200 spaces reserved in Westgate City Center. Glendale officials said 2,000 spaces will be set aside for normal Westgate business. The retail and entertainment center is not expected to open until October.
Club-seat ticket holders will be given first crack at upgrading to one of about 4,000 preferred parking spaces, which are located outside the stadium's north entrance. The cost for those spaces will be $200 for the entire season.
One of the keys to the plan, Minegar said, is making sure fans know how to get in and out of the stadium. Because the stadium is new, team and Glendale officials are concerned that fans will experiment with different routes.
That could lead to residential neighborhood roads being taken over by wandering fans unfamiliar with the area.
The stadium parking plans come days after Glendale residents were told how football fans will be kept out of neighborhoods. The city will install 17 soft barriers on local roads and station about 35 police officers in 24 different locations near the stadium.
City Manager Ed Beasley said the neighborhood and the Cardinals parking plans should compliment each other well.
"It's not an exact science," Beasley said. "But we think it's a pretty solid plan that will make it the best game experience possible."
Louie Villalobos
The Arizona Republic
Jun. 23, 2006 03:40 PM
The Arizona Cardinals' parking plan for their new stadium has two aims: reward longtime season-ticket holders and help guide them to their new roost in Glendale.
Team officials on Friday described a color-coded system that will park season-ticket holders within walking distance of Cardinals Stadium for free.
The Cardinals revealed the parking plan as the team was preparing to send the information to season-ticket holders.
It's the opening in a series of educational attempts to make the team's Glendale debut as painless as possible for fans who began congregating for games in Tempe in 1988.
The parking situation in Glendale, where assigned lots will be concentrated around the stadium, will be vastly different from that in Tempe, where fans parked in lots scattered throughout the Arizona State University campus area.
Longtime season-ticket holders will be assigned spaces closest to the stadium. The team also will offer paid parking upgrades first to club-seat owners, then to general ticket holders.
Single-game ticket holders will park less than one mile from the $455 million stadium in an off-site parking lot, where the city of Glendale will provide a shuttle service.
"Right now, this is the only lot that's going to require a shuttle service," John Drum, Cardinals director of stadium operations, said Friday. "We're happy with how close the parking is."
Team officials said more information, including detailed parking, transportation maps, and tailgating information, will be sent out in July. That packet will include passes that assign parking lots.
The stadium is off Maryland Avenue just east of Loop 101.
"This is the first time our season-ticket holders have ever driven out there to park," said Ron Minegar, vice president of sales and marking for the Cardinals. "So there will be an educational process. That's why we want to send out as many details as we can."
Season-ticket holders will get one pass for every four season tickets they own. The free parking on game day is a result of a $4.25 "facility use fee" that is tacked on to the purchase price of each ticket.
The Pittsburgh Steelers come to Glendale on Aug. 12, officially opening the venue and marking the first of 10 planned home games.
Minegar said there will be approximately 25,000 parking spaces available on game days. All but about 2,500 will be within walking distance of the stadium. Those will be located on the nearby offsite lot.
Team officials said the parking spaces will be assigned according to how long fans have been season-ticket holders. Those on the list the longest are guaranteed a place right outside the stadium.
Newer season-ticket holders will most likely park in one of about 7,200 spaces reserved in Westgate City Center. Glendale officials said 2,000 spaces will be set aside for normal Westgate business. The retail and entertainment center is not expected to open until October.
Club-seat ticket holders will be given first crack at upgrading to one of about 4,000 preferred parking spaces, which are located outside the stadium's north entrance. The cost for those spaces will be $200 for the entire season.
One of the keys to the plan, Minegar said, is making sure fans know how to get in and out of the stadium. Because the stadium is new, team and Glendale officials are concerned that fans will experiment with different routes.
That could lead to residential neighborhood roads being taken over by wandering fans unfamiliar with the area.
The stadium parking plans come days after Glendale residents were told how football fans will be kept out of neighborhoods. The city will install 17 soft barriers on local roads and station about 35 police officers in 24 different locations near the stadium.
City Manager Ed Beasley said the neighborhood and the Cardinals parking plans should compliment each other well.
"It's not an exact science," Beasley said. "But we think it's a pretty solid plan that will make it the best game experience possible."