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The Arizona Diamondbacks will broadcast 10 Friday night games on Channel 12 (KPNX) this season, the club’s first games on an over-the-air affiliate since 2007.
The team said Channel 12 reaches approximately 1.59 million households across the market.
In addition to Phoenix, the broadcasts will be available to surrounding regions, including all of Arizona, New Mexico, Utah and parts of Nevada. The reach for all markets combined — Phoenix, Tucson, Salt Lake, Las Vegas, Albuquerque-Santa Fe and Yuma-El Centro — is more than 3.7 million, per comScore.
“This model allows a larger audience of fans to watch a sampling of our regular season, which enhances our distribution and strong existing partnerships with our pay TV partners where fans can get access to the full regular season,” Diamondbacks President Derrick Hall said in a statement.
“We cannot wait to bring our shared passion to a whole new audience and offer these viewers the opportunity to indulge in D-backs baseball on 12News.”
Hall said last month the idea of putting games on a free channel would not be a big revenue producer but would increase the club’s reach.
“We look at our games as really, like, three-hour — or, hopefully, shorter than three hours — but three-hour infomercials to get people to come out to the ballpark,” he said.
The Diamondbacks aired a portion of their games on over-the-air station KTVK Channel 3 for 10 years from 1998 to 2007. They moved full-time to regional sports network Fox Sports Arizona in 2007.
All of the games that will air on Channel 12 are home dates on Fridays. The full slate, which the team said is subject to change:
April 25 (vs. Braves)
May 9 (vs. Dodgers)
May 30 (vs. Nationals)
June 27 (vs. Marlins)
July 4 (vs. Royals)
July 18 (vs. Cardinals)
Aug. 8 (vs. Rockies)
Aug. 22 (vs. Reds)
Sept. 5 (vs. Red Sox)
Sept. 19 (vs. Phillies)
Support local journalism: Subscribe to azcentral.com today.
This article originally appeared on Arizona Republic: Diamondbacks announce Friday game schedule for over-the-air broadcasts
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The team said Channel 12 reaches approximately 1.59 million households across the market.
In addition to Phoenix, the broadcasts will be available to surrounding regions, including all of Arizona, New Mexico, Utah and parts of Nevada. The reach for all markets combined — Phoenix, Tucson, Salt Lake, Las Vegas, Albuquerque-Santa Fe and Yuma-El Centro — is more than 3.7 million, per comScore.
“This model allows a larger audience of fans to watch a sampling of our regular season, which enhances our distribution and strong existing partnerships with our pay TV partners where fans can get access to the full regular season,” Diamondbacks President Derrick Hall said in a statement.
“We cannot wait to bring our shared passion to a whole new audience and offer these viewers the opportunity to indulge in D-backs baseball on 12News.”
Hall said last month the idea of putting games on a free channel would not be a big revenue producer but would increase the club’s reach.
“We look at our games as really, like, three-hour — or, hopefully, shorter than three hours — but three-hour infomercials to get people to come out to the ballpark,” he said.
The Diamondbacks aired a portion of their games on over-the-air station KTVK Channel 3 for 10 years from 1998 to 2007. They moved full-time to regional sports network Fox Sports Arizona in 2007.
All of the games that will air on Channel 12 are home dates on Fridays. The full slate, which the team said is subject to change:
April 25 (vs. Braves)
May 9 (vs. Dodgers)
May 30 (vs. Nationals)
June 27 (vs. Marlins)
July 4 (vs. Royals)
July 18 (vs. Cardinals)
Aug. 8 (vs. Rockies)
Aug. 22 (vs. Reds)
Sept. 5 (vs. Red Sox)
Sept. 19 (vs. Phillies)
Support local journalism: Subscribe to azcentral.com today.
This article originally appeared on Arizona Republic: Diamondbacks announce Friday game schedule for over-the-air broadcasts
Continue reading...
