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Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur derailed his promising career. Cincinnati Inc., a machine tool maker, and heavy-duty truck manufacturer Freightliner will be the primary sponsors of Larson's new No. 5 Chevrolet for two races each in 2021. Both companies, existing Hendrick partners, will also be full-time associate sponsors for Larson.
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