Its all about ROI. The people you assume would be browsing the forums are probably getting paid a lot of money and have far more important things to do. If they did look at a forum, which one? Which fan forum has the better posters there are several Arizona Cardinals boards, and why stop at Cardinals boards...if we think the fans are smarter then the people you hired...might as well check every teams forums cause they might have smart people too! And what about blogs, and what about the college football forums, I mean if we are talking about the draft, those fans saw far more of they guy than most average NFL fans.