Mar. 2--KPHO (Ch. 5) and Cox Communications announced Wednesday they will broadcast live every game of the NCAA basketball tournament.
The two television partners are using digital technology to provide multicast telecasts on four channels -- 5 and 705 and two new channels (764 and 765) being launched by Cox.
Viewers need to be a Cox Digital customer in the Valley or have a digital television with an antenna in order to access those channels. KPHO said it is also working with other cable providers to offer this event to their customers.
"We realize many of our viewers have hometown or collegiate ties in various parts of the country," said KPHO vice president and general manager Steven Hammel. "This partnership will allow fans to watch the game of their choice live in its entirety."
The two television partners are using digital technology to provide multicast telecasts on four channels -- 5 and 705 and two new channels (764 and 765) being launched by Cox.
Viewers need to be a Cox Digital customer in the Valley or have a digital television with an antenna in order to access those channels. KPHO said it is also working with other cable providers to offer this event to their customers.
"We realize many of our viewers have hometown or collegiate ties in various parts of the country," said KPHO vice president and general manager Steven Hammel. "This partnership will allow fans to watch the game of their choice live in its entirety."