Mark Cuban-Backed Startup Blends Olympic Sports, Social Media Challenges

[ASFN Admin]

The World 1 League officially launched Tuesday, putting a social-media spin on Olympic events. The company, founded by nine Olympians, will host online competitions in sprinting, weightlifting, swimming and other disciplines, inviting athletes to submit videos via TikTok and Instagram. “TikTok and Instagram are generating and engaging worldwide audiences in numbers far greater than the […]

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