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Check it out from Variety.com:
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http://www.variety.com/article/VR1117999515.html?categoryid=14&cs=1
Turns out Sunday's big football game was even more super in the ratings than first thought. Nielsen Media Research on Tuesday reported a surprising surge in the nationals that make the Pittsburgh-Arizona matchup the most-watched sporting event on record. An estimated in-home audience of 98.73 million viewers watched the game, up 3% from the preliminary figure of 95.4 million issued Monday. The final tally is also an improvement of 1% over last year's then-record 97.45 million for the New York Giants-New England Patriots matchup.
And among all television programs, only the series finale of "MASH" on CBS in 1983 has drawn a larger average audience (106 million) than Sunday's thriller. An average aud of more than 106 million were watching during the final full quarter-hour of Sunday's game (9:45-10 p.m. ET) when the Steelers won their sixth pro football championship by rallying in the final minute.
For full info, check out:
http://www.variety.com/article/VR1117999515.html?categoryid=14&cs=1