New Sarver Article: AZCentral

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Sarver: Stay with us next year

Although 'disappointed' with early exit, Sarver says Suns still have shot to win NBA title soon

by Paul Coro -

May. 17, 2008 05:31 PM
The Arizona Republic
The message on Suns Managing Partner Robert Sarver's bank office desk has a number, name and a description of an average Suns fan who wants to talk to him about the team.
"Want to hear what he has to say?" Sarver asks his visitor.
Sarver has endured quick exits by his team - and by his team's coach - in recent weeks but welcomes a Suns conversation. Nearing his four-year anniversary of his group's franchise purchase, Sarver acknowledges disappointment in the past season but defends where the team is headed as others declare that its championship window has shut like a guillotine.
The caller has ideas of what went wrong. He talks about blame in the Steve Kerr-Mike D'Antoni relationship, Shaquille O'Neal's free-throw shooting, disappointment in trading Shawn Marion and how he wrote NBA executives about how the Suns are routinely wronged by officiating.
Sarver kindly deflects some misguided statements, cites the team's struggles against top teams before the Marion trade and talks about how the preferred scenario was for D'Antoni to return with changes, but that D'Antoni wanted to leave.
"I appreciate your support," Sarver said in closing. "Stay with us next year."
That message goes for all Suns fans. Sarver believes Phoenix is in position to win a title over the next two years, he has promising youth in Amaré Stoudemire, Leandro Barbosa and Boris Diaw for the years beyond and does not see a need for any major roster change.
Nevertheless, Sarver employs the word "disappointed" repeatedly in looking back on the past season: finishing sixth in the West; bowing out in the playoffs' first round; getting knocked out in three of his four postseasons by San Antonio, with a 4-12 mark; having two home games in this year's playoffs (each is worth about $1 million in revenue).
It was all disappointing.
"In my heart, I thought we would beat them," Sarver said of his April gut feeling on facing the Spurs.
Priority 1: a title

Sarver maintains that the O'Neal trade was the right move and that O'Neal delivered. He acknowledges that it is odd for D'Antoni to be the deal's biggest proponent and not be around to coach him.
"I don't see the window shutting," said Sarver, who values the experience of an aging roster. "The San Antonio series showed we're not there, but I think we're close."
His team already is looking for a new coach after D'Antoni left, citing a broken trust with the front office. D'Antoni's status was left somewhat in limbo by Kerr during the playoffs, but D'Antoni didn't know that Sarver, before the playoffs began, had called speculation about D'Antoni's job "ridiculous" and said his job would not be in jeopardy.
"He felt he wasn't the right guy to move on for us with how he was feeling," said Sarver, who said there may have been a "compromise" had D'Antoni not landed a job with $9 million left on his Suns contract.
Sarver said he was leaving the coaching hire to Kerr, with the priority to bring Phoenix a title. He would like someone who communicated with fans, sponsors and partners as well as D'Antoni did.
"In a relatively small market like Phoenix, we rely heavily on our sponsors and partners," he said. "Maintaining that relationship with a coach who interacts with those folks in a positive way is important."
He said an NBA consulting firm put Phoenix in the league's bottom third for expected revenue based on various demographics but that the Suns' revenue actually ranks in the top third. More than 90 percent of the Suns' season-ticket holders already renewed.
Sarver bristles at the frequent accusations that he is a cheap owner, citing that Phoenix has spent more money on contracts in the past four years ($320 million) than any team. Some of that came because the Suns' payroll had been stripped to $45 million (it will be close to $75 million next season) to set up the club's sale and a free agency summer that included Kobe Bryant and Steve Nash.
Fiscal focus

The Suns made moves last season to avoid a steep luxury tax, trading James Jones and Kurt Thomas, but are still one of eight teams that will owe the tax. Without being a recipient of the tax payout, that is a $6.5 million swing.
"It does kind of bother me, because it's not true," Sarver said of the frugal label. "The fact that people will look at the team and say, 'I disagree that they did this or that,' is totally understandable. Some decisions we make are good ones and some aren't. To think it's about money and that we're not competitive and we don't have a strong desire to win is completely inaccurate.
"A lot of the people's frustrations have come from selling the draft picks. In those cases, it's not so much about the money. It's about, 'Are we going to get someone who's in our rotation?' If you draft a player who spends their whole three years on the bench and doesn't play, is that really a good move vs. taking some of that money and signing Grant Hill or having the money to bring in Gordan Giricek?"
He said the NBA trend is to use the midlevel exception less and that it would take a "special situation" for Phoenix to use a slot of up to $5.4 million in salary. Phoenix has nine players under contract.
The Suns are two seasons away from a crossroads with O'Neal's and Nash's deals expiring, as well as Stoudemire's if he is not extended - or if he does not exercise his option for 2010-11. Sarver said he assumes Nash would play out his contract, even with the final year being a partially guaranteed team option for $13,125,000.
Sarver defines his ownership plans as long term, lasting at least five to 10 more years. It remains fun, but he said expectations for himself and the team made the past season his most stressful.
It did not help that it was a hard year for Sarver as president and CEO of Western Alliance Bancorporation, affected by the housing crisis and economic downturn in Arizona, California and Nevada.
"It's been a challenging year," Sarver said.
"The fact that my skin's a little tougher with basketball has actually helped me in the banking business. Being able to deal with adversity and the pressure of the adversity has helped me in terms of being able to deal with a tough economy."
 
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Treesquid PhD

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"It does kind of bother me, because it's not true," Sarver said of the frugal label. "The fact that people will look at the team and say, 'I disagree that they did this or that,' is totally understandable. Some decisions we make are good ones and some aren't. To think it's about money and that we're not competitive and we don't have a strong desire to win is completely inaccurate.
"A lot of the people's frustrations have come from selling the draft picks. In those cases, it's not so much about the money. It's about, 'Are we going to get someone who's in our rotation?' If you draft a player who spends their whole three years on the bench and doesn't play, is that really a good move vs. taking some of that money and signing Grant Hill or having the money to bring in Gordan Giricek?"

so Sarver is saying there is no chance we would have gotten Gira or Grant Hill if we had draft picks.
 

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He's full of it. If the Suns were close to being a championship team, they would have extended the Spurs series to 7 games, not almost get swept.

The draft picks arguement I understand, because even if we did draft them, DA wouldn't play them or develop them. Then that's money we can't spend on FA's. However, it was cheap of him to sell KT, TT, and JJ who could put us in a lot better position then we are now - a huge 20 million contract.
 
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Sarver also is bringing up the small market thing again, even though the actual numbers don't support his NBA consulting firm's research. That's more of a a passive threat than an excuse in my mind, that Phoenix fans should be happy about what we get because we are small market.

The positive to me is that clearly at least is thinking about how long he would keep this team, I had never heard him give a timetable before, now you know it's in his head at least. You can also tell he isn't having as much fun now that the subprime loan market is in shambles and half of Phoenix hates him. Of course he will always have supporters heck Bill Bidwill is defended like none other on these boards. Spell Bidwell wrong and it's like you're calling their mother a ****. So cheer up Bobby, half of your small market town still likes you.
 
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My problem with him isnt him being "cheap". Its with him spending and saving his money stupidly.
 

JS22

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I say this all the time, but I'll say it again. Sarver is NOT cheap. The fact that there are so many clueless fans and forum posters bothers me. The Suns are consistently in the top 10 in payroll and always flirting with the luxury tax. I'll admit that I don't like trading draft picks, but the moves were somewhat caused by my next points...

In actuality, Sarver is dumb. Not cheap. Just dumb. He is a rookie owner with no clue how to operate an NBA team. He spends a ton of money on bad players, (Diaw, Banks, and even O'neal) and not enough on good players.

His GM's have set him up to fail so far. (D'antoni.) But I'm going to give Kerr the benefit of the doubt as Marion wanted out and Kerr is trying to partially shed the "run and gun" style that NEVER works in the playoffs. The move may have backfired, but I'll give him a few years before cluelessly bashing him for no real reason.

Instead of jumping the gun and filling every single thread / post with some sort of "$arver / Kerr" hate, why not see how this team plays out over the next 3-4 years? The Suns are going to have to go through a rebuilding process very soon, and I look forward to seeing how they come out of it. If it's a success, I'll give Sarver and Kerr credit. If not, then maybe I'll join in on the bashing.

It's just hard visiting this forum sometimes because of the amount of crap that is in each thread.
 
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Irish

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My problem with him isnt him being "cheap". Its with him spending and saving his money stupidly.

Sarver is going to spend his period as managing partner constantly struggling with the mythic status of JC. The Colangelos blunders all fade into the background and only their coups are remembered.

The result is that every blunder by Sarver is magnified even when some like trading the #7, going after Q, etc. were clearly BC's responsibility. Sarver seriously screwed up on the JJ deal, but approved the opposite king of blunder in overpaying Diaw. But even the brilliant decision makers of the Spurs unloaded Scola in one of the worst deals in recent memory.

The reality is that what matters is whether the logic behind the decisions makes sense. The sad part with Sarver is that his attempts to explain the logic of decisions fails because he leaves out steps.

Lets take the connection of draft picks to signing GG. There is a connection, but it is somewhat indirect. If you sign a draft pick, you are stuck with the contract for 2 or 3 years if they fail. Free agents can be signed for one year deals. By this logic, loading up on a lot of rookie contracts can use of under the LT money for guys who won't play. By not using the money on rookies, it leaves less money for free agents.

Obviously the issue is whether the team should stay under the luxury tax line. Few fans care whether the franchise is financially sound and get hostile when Sarver or any other owner suggests they can't spend more. However, it is pure myth to assume the Colangelos would have avoided this problem.

The Colangelos were no different in practice, but JE had earned everyone's trust. Sarver hasn't and will keep getting hammered until the Suns get over the hump.
 
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Andrew

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I am new to the fandom, but it seems he is very passionate about the team and winning. I just listened to an interview he did on a radio station not too long ago and it impressed me. He tended to say all the right things...
 

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I don't think Sarver is cheap. I think he just don't know how to spend and did not have a good GM to make right decisions for him after BC left. Word on Kerr is still out.
 

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I don't think Sarver is cheap. I think he just don't know how to spend and did not have a good GM to make right decisions for him after BC left. Word on Kerr is still out.

Sarver knew D'Antoni did not have any GM experience but he placed him in that key position to replace an NBA Executive of the Year Award winner, Bryan Colangelo, probably to save a buck and/or hold the position open for Kerr. Now almost the same thing has arisen with the need to replace Mike D'Antoni, an NBA Coach of the Year winner. Certainly Sarver is not looking for a proven winner on the head coaching level so this most certainly will save another buck.

As for Steve Kerr, he really has not shown me anything. He clearly does not know how to negotiate with other GMs to even break even. See KT/James Jones debacle and selling draft picks. I won't even get into the Marion situation. Even on the Shaq trade the Suns saved money.

IMO, it always comes back to Sarver wanting to save a buck when a Championship was within reach.
 

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I think more of the blame goes to Sarver for trading JJ/KT rather than Kerr. He just got there, and in a rookie mistake, had to listen to the guy with the money to trade them to cut down on the luxury tax.
 
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I say this all the time, but I'll say it again. Sarver is NOT cheap. The fact that there are so many clueless fans and forum posters bothers me. The Suns are consistently in the top 10 in payroll and always flirting with the luxury tax. I'll admit that I don't like trading draft picks, but the moves were somewhat caused by my next points...

In actuality, Sarver is dumb. Not cheap. Just dumb. He is a rookie owner with no clue how to operate an NBA team. He spends a ton of money on bad players, (Diaw, Banks, and even O'neal) and not enough on good players.

His GM's have set him up to fail so far. (D'antoni.) But I'm going to give Kerr the benefit of the doubt as Marion wanted out and Kerr is trying to partially shed the "run and gun" style that NEVER works in the playoffs. The move may have backfired, but I'll give him a few years before cluelessly bashing him for no real reason.

Instead of jumping the gun and filling every single thread / post with some sort of "$arver / Kerr" hate, why not see how this team plays out over the next 3-4 years? The Suns are going to have to go through a rebuilding process very soon, and I look forward to seeing how they come out of it. If it's a success, I'll give Sarver and Kerr credit. If not, then maybe I'll join in on the bashing.

It's just hard visiting this forum sometimes because of the amount of crap that is in each thread.

Essentially you described the honeymoon period. Nothing unique in that view, you are not taking a stand on anything.
 

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I think the biggest argument for Sarver's "cheapness" is his cost-cutting approach unrivaled by any other owner. Without looking it up, I think it's safe to say that we have sold more picks for cash in the last three years than any other team, maybe even than any other team historically. Are we in worse financial situation than all the other teams? And the justification is always that they don't like anyone or they don't think anyone will contribute, but that's always the risk/reward with drafting rookies. And even if you want to trim payroll by not paying a rookie for sitting on the bench, there are always options to draft international players and leave them overseas for several years. But the Suns didn't opt for that either, because they wouldn't be getting paid $3M a pick in such scenario. Selling picks so we could sign Grant Hill? What other team sells its draft picks in order to pay its players' salaries? What other team gives away its draft picks in order to get quality bench players (KT and JR), some with already expiring contracts, off the books?

I do disagree with one criticism of Sarver however, that being his decision to give Diaw an extension. That was the right move at the time, and most people agreed (see Boris Diaw Signs Extension thread). But, as some predicted at the time, the Diaw extension meant the Suns would be in cost-cutting mode the following summer, and sure enough we were, selling our bench and our future to pay his salary.
 

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I think the biggest argument for Sarver's "cheapness" is his cost-cutting approach unrivaled by any other owner. Without looking it up, I think it's safe to say that we have sold more picks for cash in the last three years than any other team, maybe even than any other team historically. Are we in worse financial situation than all the other teams? And the justification is always that they don't like anyone or they don't think anyone will contribute, but that's always the risk/reward with drafting rookies. And even if you want to trim payroll by not paying a rookie for sitting on the bench, there are always options to draft international players and leave them overseas for several years. But the Suns didn't opt for that either, because they wouldn't be getting paid $3M a pick in such scenario. Selling picks so we could sign Grant Hill? What other team sells its draft picks in order to pay its players' salaries? What other team gives away its draft picks in order to get quality bench players (KT and JR), some with already expiring contracts, off the books?

I do disagree with one criticism of Sarver however, that being his decision to give Diaw an extension. That was the right move at the time, and most people agreed (see Boris Diaw Signs Extension thread). But, as some predicted at the time, the Diaw extension meant the Suns would be in cost-cutting mode the following summer, and sure enough we were, selling our bench and our future to pay his salary.

I agree on both points. If Sarver had not extended Boris it could have been a Joe Johnson situation all over again. I do not fault Sarver on that. Boris looked worth his salary at the time. However, the routine selling of draft picks or using picks to move contracts is unforgivable not to mention the downgrading of GMs and coaches.
 

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Sarver is going to spend his period as managing partner constantly struggling with the mythic status of JC. The Colangelos blunders all fade into the background and only their coups are remembered.

The result is that every blunder by Sarver is magnified even when some like trading the #7, going after Q, etc. were clearly BC's responsibility. Sarver seriously screwed up on the JJ deal, but approved the opposite king of blunder in overpaying Diaw. But even the brilliant decision makers of the Spurs unloaded Scola in one of the worst deals in recent memory.

The reality is that what matters is whether the logic behind the decisions makes sense. The sad part with Sarver is that his attempts to explain the logic of decisions fails because he leaves out steps.

Lets take the connection of draft picks to signing GG. There is a connection, but it is somewhat indirect. If you sign a draft pick, you are stuck with the contract for 2 or 3 years if they fail. Free agents can be signed for one year deals. By this logic, loading up on a lot of rookie contracts can use of under the LT money for guys who won't play. By not using the money on rookies, it leaves less money for free agents.

Obviously the issue is whether the team should stay under the luxury tax line. Few fans care whether the franchise is financially sound and get hostile when Sarver or any other owner suggests they can't spend more. However, it is pure myth to assume the Colangelos would have avoided this problem.

The Colangelos were no different in practice, but JE had earned everyone's trust. Sarver hasn't and will keep getting hammered until the Suns get over the hump.

There is no "truth". Whether or not Sarver is "cheap" is just opinion.

But the facts is that Sarver is paying Shaquille Oneal and Boris Diaw the same amount it would have cost to keep a litany of former players that were let go for financial reasons.
 
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Treesquid PhD

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The running assumption that everyone critical of Sarver is somehow blinded by a false and blind allegiance to Colangelo is funny, if that isn't regurgitated BS from your local radio personality then I don't know what is.

The fact that Sarver's mistakes are castoff as collateral damage from the Collangelo's grandiose shadow is even more concerning to me. The bottomline is while the Colangelos made numerous errors in player personell very rarely did I ever feel they were making any move soley for marketing purposes (Googs being the large exception) and even that can be casted off as an oh **** moment.

Unfortunately Sarver is being chastised for being cheap, when he is not, the most unfortunate part is that all this cheap business is defendable with facts that he is not, and hides the issue that his decisions are not based on saving dollars, but squeezing dollars out of fans.

It is interesting to me that the moves this franchise makes seems to be heavily favoring the marketing side of the coin. The Suns also seem to be willing to pay an extra premium for old has beens that can sell jerseys. After all many felt Shaq couldn't be moved at all, let along for just Marion. I wonder if the deal was accelerated by the investors visions of suns.com littered with jersey sales and such.

I never felt like JC was trying to make moves to improve the team but also sell jerseys, his bad moves were done out of ignorance not marketing and I do not feel that way with a lot of the moves recently. So I guess it's what would you rather have an owner who panics occasionally and makes bad deals or an owner who makes bad deals with marketing forethought, marketing analysis, and marketing calculation?

I wonder which aged former superstar is next to get paid by the Suns?
 
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Selling shirts is the least of the issues. The key for the Suns is sponsorships that they don't have to share with the league. If T-shirts mattered, Yuta would still be a Sun.

Are Shaq and Hill "over the Hill". Frankly signing Hill was a no-brainer. He played very well and his late season injuries were not related to his ankle. With older players, injuries are always and issue but for the LLE, he was a great deal.

Shaq is more of question mark, but keeping Marion would not have been a bed of roses either. Reports out of Miami are that he's being a real jerk about going for an extension and the Heat are likely shop him this summer.

Both of these guys have value in selling sponsorships if they help convince people the Suns have a shot at winning it all.
 

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This is stupid. Sarver is cheap. He's like the guy who is too cheap to change the oil in his car, and then complains about how he spends so much more on car repairs than anyone else.

He spends more because he is too cheap to begin with.

They also give up way too much in trades. Giving up two future picks to unload KT is just stupid.
 

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Sarver came into the league thinking he was going to reinvent how teams are managed, like he was going to become the Billy Beane of the NBA. He talked about winning under fiscal responsibility. In hindsight, his early decisions have been less shrewd and clever than I think he thinks of himself.

I wouldn't call him cheap, though. Not in the least. Not after approving the Shaq trade.
 

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Sarver came into the league thinking he was going to reinvent how teams are managed, like he was going to become the Billy Beane of the NBA. He talked about winning under fiscal responsibility. In hindsight, his early decisions have been less shrewd and clever than I think he thinks of himself.

I wouldn't call him cheap, though. Not in the least. Not after approving the Shaq trade.

He makes stupid moves to save money --KT trade--and then has to spend more to fix it when it backfires--Shaq trade.

Cheap people always spend more in the end.
 

Mainstreet

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He makes stupid moves to save money --KT trade--and then has to spend more to fix it when it backfires--Shaq trade.

Cheap people always spend more in the end.

:yeahthat:

Sarver should just become owner/GM. He doesn't need Kerr to help him make mistakes that he could just make by himself.
 

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This is stupid. Sarver is cheap.

He's like the guy who is too cheap to change the oil in his car, and then complains about how he spends so much more on car repairs than anyone else.

He spends more because he is too cheap to begin with.

They also give up way too much in trades. Giving up two future picks to unload KT is just stupid.

:biglaugh: Nice.
 

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How many times are we going to hear "he wanted to leave".

Im all for getting rid of D'Antoni, but Im so sick of the front office spin.
 
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