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An NFL franchise in London could generate more than $250 million a year for Britain, according to a study released Wednesday. The study by accountancy firm Deloitte, commissioned by the NFL and a London marketing agency, also casts doubt on the feasibility of a Super Bowl in the British capital and warns of a negative reaction from the United States. The prospect of a team being permanently based in London has been growing since the NFL first brought regular-season games to the city in 2007. With three games at Wembley Stadium this season, the British government recently offered its backing to persuade a franchise to base itself overseas.
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