Hmm. Considering that Directv bid for and paid the NFL for exclusive rights to Sunday Ticket. I would be fishy of this. How did Sony all of a sudden get rights to broadcast it?
Not saying it's real, but most likely it is.
The deal was probably for exclusive sat/cable deal. This is a different outlet.
I'm not sure if you know, but the big thing for the next game consoles (as an extension to this generations guinea pig of initial implementation) is for your media to be streamed through the next xbox/ps. It also might be the last generation to use a disc drive for games/movies. There are disc storage techs out there as possibilities, but by the time it's needed bandwidth and hd space might make them moot AND take a piece out of the hardware chain that can fail. Also cut costs.
You can already get ESPN, HBO, etc through your xbox, and obviously netflix, etc. On PC's things like Valve's "Steam" whole business model is about digitally delivering games. EA has 'Origin'. Steam is also relatively close to having their big summer sale as well fwiw to anyone out there.
The console is becoming an entertainment box, and is linking up with cable providers and stuff. Of course they also want interactive ads, and all sorts of crazy stuff that just makes users a free information gatherer. But this is where it's heading. The next generation of consoles is expected to be highly linked up to your cable provider, and may just allow you to watch everything over the net as you could on regular cable box/tv.
Thus since it's a streaming service, it's different than sat/cable in contract language. Direct TV just bought exclusivity for sat/cable...which most thought, was full exclusivity.
The big question is...what about HD? They won't get much from people having HDTV's hooked up to their ps3 if they deliver it in SD.
But interesting nonetheless and another option for people. Not sure of THIS exact deal, but streaming of all things is becoming an option, and it should get around any deals made years ago...in fact, be a way for the NFL to do TWO exclusivity deals if they want to. One the normal cable/sat, and one digitally streamed (like for PS and NOT xbox...or vice versa). It's why Blockbuster is dead, there is little need for a hard copy now.