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The Florida Panthers were seeking a female athlete from Florida Atlantic University to be the next college student they sign to an endorsement deal. The NHL team said Wednesday that it will sign any interested and eligible FAU female athlete to a deal under the new rules that allow college players to capitalize on their name, image and likeness for endorsement opportunities. No other major sports franchise is known to have made such an offer, and it comes after the Panthers became the first pro team to sign a college athlete as an endorser when they struck a deal with Miami quarterback D’Eriq King earlier this summer.
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