https://x.com/arielhelwani
Ariel Helwani
@arielhelwani
Some interesting factoids about UFC 306 next weekend, per the promotion:
* This will be the first 1080p TV broadcast of a UFC event in ESPN history.
* First time UFC has ever used haptic seats during an event. Haptic seats provide force feedback based on the action in the Octagon.
* Will be the first time at a UFC event that fans in attendance can listen to live audio for the whole event in Spanish.
* Fighters will wear unique fighter kits specifically designed for this event.
*For the first time ever, UFC is granting a sponsor the title partner status by rebranding UFC 306 to ‘Riyadh Season Noche UFC’.
* The event will feature eight new Octagon Girls. Six are native-born Mexican women and two are second-generation Mexican.
* UFC hired several external producers and collaborators to work on this event. Several worked on Taylor Swift's Eras Tour, the Super Bowl and the Oscars. The creative collaborators boast 29 Emmy wins, 80 Emmy nominations, 2 Oscar nominations, 1 Golden Globes win, 5 Golden Globes nominations, 1 Grammy win and 2 Grammy nominations.
* UFC will also host a free two-day fan experience at Parking Lot A of Sphere.