Ore-Ida Will Give Out Free Tater Tots in Honor of Star BYU Athlete Whose Great-Grandfather Founded Brand

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Ore-Ida

Richie Saunders, Ore-Ida limited edition tater tots

Brigham Young University has another reason to take home the 2025 men's NCAA Tournament win this year — and it's a tasty one.

On Thursday, March 27, BYU’s Cougars will face off against Alabama State University’s Crimson Tide as part of the Sweet 16 finalists, marking the college’s longest run in the tournament in almost 15 years.

To celebrate, Ore Ida is giving away free tater tots nationwide during the game, from tip-off to final buzzer, which is approximately four hours. Fans can find links to redeem the tots on Ore-Ida’s social media channel bios. Although this is an exciting offer, it’s not a random choice.

Related: See the Three NCAA Basketball Players Most Likely to Help Their Teams Go All the Way in March Madness 2025

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Ore-Ida

Ore-Ida tater tats

BYU’s forward Richie Saunders is the great-grandson of Francis Nephi Grigg, the inventor of the tater tot. According to Sports Illustrated, Griggs created the beloved potato poppers at a frozen food plant in Ontario, Ore.

In honor of Saunders, who has become known as “Tot King,” and his connection to the brand, Ore-Ida will officially change its name to “Ore-Richie” to celebrate his stellar performance in the tournament thus far. According to a press release obtained by PEOPLE, the brand has pledged to keep the new name throughout BYU’s run in the tournament.

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Chris Gardner/Getty

Richie Saunders #15

Related: Wendy’s Is Offering $1 Cheeseburgers for March Madness — How to Snag the Deal

Along with the free tots and name change, the brand has another initiative in preparation for BYU’s potential win. If the school wins the tournament overall, Ore-Ida will release the limited edition “Richie’s Tater Shots,” a fitting reference to the professional basketball player’s signature jumpshot. This release would mark the brand’s first limited-edition offering in over 20 years, so the win could be good for Saunders and the potato-based company.

Tater tots aren’t the only free goodies fans can score during the tournament. Many food brands are leaning into electric sports energy and offering free or discounted food and drink products to munch and sip on during each game.

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Ore-Ida

Ore-Ida potential name change

From now through April 13, Wendy’s is offering Jr. Bacon Cheeseburgers and Double Stack Cheeseburgers for $1 and free Baconators with any purchase over $20 on Grubhub. Other popular chains that are also rolling out free or discounted prices during the tournament include Buffalo Wild Wings, Insomnia Cookies, Smashburger, Shake Shack and Applebee’s.

Read the original article on People

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