EDITORIAL: Peoria reaping benefits from stadium
Location, location, location. Those are words most real estate agent gets pounded into their thoughts whenever they first begin their careers.
Those words are sweet to Peoria investors' ears today, as a developer in the northern part of the City released information about its plum role in the Arizona Cardinals operation.
Cibola Vista Resort and Spa has struck a deal with the Cardinals to share advertising and hospitality benefits. Once the stadium is up and running at the Loop 101 at the Bethany Home Road alignment, the benefits to all of Peoria could be even greater.
It is fitting that a Peoria business would reap the benefits from the stadium's construction, which is just one and one-half miles south of the City.
It was Peoria's leadership that stepped to the plate when the West Valley was attempting to win the battle for the multipurpose stadium the first time around.
And it was Peoria leadership that led other West Valley cities when it came time to support Glendale's effort to land the stadium within its own corporate limits.
Cibola Vista's spokesperson Jim Danz was excited about his company's development, especially because of its reputed similarity to a West Valley tradition - the Wigwam Resort in Litchfield Park.
But, now Peoria may be ready to assume an even greater role when it comes to servicing those patrons of the National Football League. The City already has the best access to overnight facilities along the Loop 101, east or west, north or south. The Bell Road/83rd Avenue/Loop 101 intersection is quickly becoming not only the hotel magnet, it also is earning a reputation as the restaurant headquarters for the Northwest Valley.
It is called giving people what they want.
More is on the table in downtown Peoria, which could also experience a surge of interest because of its proximity to the stadium and arena projects in nearby Glendale.
Perhaps it is good that Peoria is proceeding with its downtown revitalization with caution. Without spending a whole lot of its own capital, the City could harvest a lot of revenues just by paying attention and waiting for the right opportunity.
http://www.peoriatimes.com/articles/2003/08/15/news/news08.txt
Location, location, location. Those are words most real estate agent gets pounded into their thoughts whenever they first begin their careers.
Those words are sweet to Peoria investors' ears today, as a developer in the northern part of the City released information about its plum role in the Arizona Cardinals operation.
Cibola Vista Resort and Spa has struck a deal with the Cardinals to share advertising and hospitality benefits. Once the stadium is up and running at the Loop 101 at the Bethany Home Road alignment, the benefits to all of Peoria could be even greater.
It is fitting that a Peoria business would reap the benefits from the stadium's construction, which is just one and one-half miles south of the City.
It was Peoria's leadership that stepped to the plate when the West Valley was attempting to win the battle for the multipurpose stadium the first time around.
And it was Peoria leadership that led other West Valley cities when it came time to support Glendale's effort to land the stadium within its own corporate limits.
Cibola Vista's spokesperson Jim Danz was excited about his company's development, especially because of its reputed similarity to a West Valley tradition - the Wigwam Resort in Litchfield Park.
But, now Peoria may be ready to assume an even greater role when it comes to servicing those patrons of the National Football League. The City already has the best access to overnight facilities along the Loop 101, east or west, north or south. The Bell Road/83rd Avenue/Loop 101 intersection is quickly becoming not only the hotel magnet, it also is earning a reputation as the restaurant headquarters for the Northwest Valley.
It is called giving people what they want.
More is on the table in downtown Peoria, which could also experience a surge of interest because of its proximity to the stadium and arena projects in nearby Glendale.
Perhaps it is good that Peoria is proceeding with its downtown revitalization with caution. Without spending a whole lot of its own capital, the City could harvest a lot of revenues just by paying attention and waiting for the right opportunity.
http://www.peoriatimes.com/articles/2003/08/15/news/news08.txt
