Hispanic (Mexican-descent) offspring in Arizona generally listen to English speaking radio stations and the same TV stations we do. Many, many of them cannot speak Spanish or do it poorly.
Appealing to them is a good idea but doing it in Spanish is missing the target market. The Spanish speakers are the parents and they will always like the pukes.
The Spanish only speakers are usually illegal and their kids born here learn both languages. My whole point is that targeting Spanish speaking outlets may be a monumental waste of money and effort.
The grassroots stuff aimed at teens and kids is the way to go.
Appealing to them is a good idea but doing it in Spanish is missing the target market. The Spanish speakers are the parents and they will always like the pukes.
The Spanish only speakers are usually illegal and their kids born here learn both languages. My whole point is that targeting Spanish speaking outlets may be a monumental waste of money and effort.
The grassroots stuff aimed at teens and kids is the way to go.
