I dunno whether I need to explain why I asterisked "risk a public relations crisis," but here it is in a separate comment. I don't love Booker as one of my favorite Suns ever, but clearly, many others do. I now live and work in Iowa, and at my place of employment, I have repeatedly seen young men wearing Devin Booker jerseys. In the Midwest! That's how admired he is. And how about locally? Everyone likes loyalty, and many fans also like continuity. Because of high turnover for years on the Suns, Booker is the only player all who has played for the Suns his entire career. Nobody outside the franchise knows how loyal he really is--whether he would tolerate another losing season and consequent rebuild, like this season is becoming; but he is the only constant at all in the last decade for the Suns. That matters to fans. Want to alienate them by trading Booker? If the team traded away its only career Sun for a chance to win a championship, I would watch with the uncomfortable feeling that it was a team now led entirely by mercenaries and team-hoppers.
We know that players generally don't care about anything but making money and being famous--Dennis Rodman was probably right when he claimed in Bad As I Wanna Be that the NBA was mostly about money and sex--but we want the illusion that they're nobler than that. In short, we want to maintain the romance of a local sports team. We can't, if Booker leaves. There would be nothing left to support our myths.