I will walk back my certainty that the NBA would rather see the Borriors win, because international audiences wanting to see Luka Doncic (as was pointed out) had not occurred to me. I don't care about Doncic, but I guess his countrymen might.
Also, the bean-counters might not have a favored team in the ECF. The league cares only about who would earn the best ratings in the finals, but whether that's the Celtic mystique of the Celtics or the Heat's glamor (its recent championships and Finals trips, and the general assumption of Miami's attractiveness)...not sure.
Quit with the lame nicknames for teams. They aren't creative, clever, or entertaining. Read the room, no one else does that. It's juvenile and tells anyone reading your posts not to take your contributions to discussions seriously.