Here's how I imagine this show being created:
NBC executive room circa 2009:
NBC Suit #1: We're getting killed by serial dramas. We need a drama that's an event, something that people talk about all week and can't miss.
Suit #2: We could get JJ Abrams.
#1: Can't afford him. NBC's only committed to drama if we can do it on the cheap. I mean we'll still end up spending 10 times what we budgeted, but we don't want to show a commitment to it upfront. That's just bad business. Besides, we don't need to actually start with a lot of story development. Let's just create a show with a tortured mythology and pimp the crap out of the fact it's a mythology show. The writers can just untangle whatever mistakes we make as they show develops. That always work out best.
#2: We still have a treatment we bought a few years ago called Area 52, where the government is secretly keeping alien abductees from reentering the populace, letting people think they just disappeared into thin air.
#1: Oh great. Another X-Files. Doesn't Fox already do that with Fringe?
#2: We could change it. Instead of casting the government as one big bad guy, we'll redo the story so there's a good guy president who's untainted by politics and is out to seek justice for the real bad guys in government. People will buy that. They'll get behind that. We all love our president regardless of the political environment, including this one in an election year. And we won't tell people who these detainees are, why they're kept there, or what the place is. Totally non-committal. Again the writers can fix that.
#1: Whatever. We could just cop the presidential storyline from 24, where he's totally pure but apparently has no clue what's going on in his own cabinet. Just make sure the pilot involves a plane. Lost sure milked that one for years. People must just love planes, or plane crashes, or something.
#2: Right. And people love confusion. They love not understanding a damn thing. That's what was so popular about Lost -- total confusion.
#1: OK. Make sure we write a bunch of smug characters who speak in riddles and get to keep their gov't jobs while constantly telling the president a bunch of half-truths.
#2. Oh we could totally steal that revelation scene from Independence Day when the president learns about Area 51 from his National Security Advisor on Air Force One! I could re-write that!
#1. Fine. And hire that editor from Heroes, the one who specialized in making sure the edits come at you so fast that it's a challenge to keep track of the 45 storylines we're going to throw at the wall to see which stick. That was a real winner right there.
#2. Got it. So what are we going to call this event show?
#1.[Wide, knowing smile and evil laugh...]