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I do think also that sometimes you can put too much into data gathering and ignore the obvious. That you collect so much data you lose sight of what's important and what isn't.
For example. Cooper Kupp ran a 4.65 40 yard dash at the combine that just took him off most teams boards. The Rams however gave more weight to what he actually did on the field and recalled a game in 2014 where Kupp had a 145 yard 3 TD game against Budda Baker, Kevin King and Marcus Peters.
Teams gather all this data and often all you need to know is the guy performed well against good players.
Wonder why the RAMS, such keen drafters, selected Gerald Everett who is no longer with the team in the second round in 2017?