Divide Et Impera
Registered User
http://ufcjunkie.com/2007/04/18/dana-white-espn-will-cover-ufc-events-and-weigh-ins/
Dana White: ESPN Will Cover UFC Events and Weigh-Ins
Posted by UFC Junkie on April 18, 2007 at 10:06 pm ET
Tuesday’s conference call with UFC president Dana White contained a couple days’ worth of news, and one story that got lost in the shuffle here at UFCjunkie.com was the announcement that cable-sports giant ESPN will step up its coverage of the UFC.
That coverage could begin with this weekend’s UFC 70 event, which takes place in Manchester, England, and airs on Spike TV.
According to White, ESPN’s coverage would go far beyond the fighter-profile pieces of late. Randy Couture and Matt Serra, for example, earned some face time on the channel after their upset championship wins during the past couple months. However, ESPN will now cover standard aspects of the UFC, including weigh-ins and highlights from actual events.
In other words, the UFC will be covered like any other sport.
The two organizations have been in talks for months now, but this positive outcome always seemed inevitable. With ESPN billing itself as the worldwide leader in sports, it simply couldn’t ignore one of the fastest-growing sports and organizations anywhere in the world.
Additionally, with PRIDE Fighting Championships now under the control of UFC’s ownership group, it’d be reasonable to assume that the Japanese-based organization could also earn some airtime on ESPN in the near future.
One aspect of the partnership that hasn’t been discussed much is online coverage. With ESPN devoting its broadcasting time to the UFC, ESPN.com will surely follow suit.
In any manner, for more information about the ongoing negotiations between ESPN and the UFC, check out the UFCjunkie.com archives.