Per PFT. Good to see we are getting such glowing national attention.
pft said:CARDS' NEW SPONSOR IN HOT WATER, AGAIN
Yeah, it was a really good idea for the NFL to hop into bed with an online diploma mill founded by a guy who has tried to have his dead dog cloned.
With the ink still gooey on the 20-year, $154 million deal that will place the name "University of Phoenix" on the Arizona Cardinals' new stadium in Glendale, the U.S. Equal Employment Opportunity Commission has filed suit against the institution for discriminating against non-Mormons.
The EEOC has requested various forms of relief, and also has asked that the matter be certified as a class action.
This latest development reinforces our broader point regarding the arrangement. The University of Phoenix is polarizing and controversial, not the kind of operation with which the image-obsessed NFL would ordinarily associate. While on one hand the marriage potentially legitimizes the sponsor, on the other hand it possibly demeans the product.
Said one league insider in response to the news of the long-term arrangement: "It's funny that they act like they have balls and integrity by walking away from Pink Taco, but then they go and take money from a less reputable source that is considered to be a joke as a brand. Very interesting in a league that is so 'brand' conscious. Once again, proving that the Cardinals are behind the curve at every level."
Meanwhile, there are reports that the Pink Taco moniker still might surface in the NFL, affixed to the Louisiana Superdome.