University of Toledo enters new world of name, image and likeness

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Jul. 5—Let the endorsements begin. A new era of college sports commenced at the strike of midnight on July 1, as athletes became eligible to sign third-party endorsement deals, receive payment for autograph signings and appearances, and do a slew of other activities that have long been considered taboo as it relates to amateurism. Remarkably, the sun still rose. "I think it's great," Toledo ...

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