Unrivaled’s an instant hit, but can the new women’s basketball 3×3 league sustain?

[ASFN Admin]

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MEDLEY, Fla. — Outside a custom-built arena on the outskirts of Miami, a line of fans waited to sit on a throne composed largely of basketballs. They wrote personal answers on a sign asking, “What does Unrivaled mean to you?” Empowerment. Leadership. Community. Future. Not even some evening rain could extinguish the buzz that had been building since 2023, when fans learned about the creation of this new 3×3 women’s basketball league. As fans filed into the 850-seat Wayfair Arena on Friday night

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