I know Russell Wilson would be in front of the camera.
Also, this is one of Bidwill's frustrations with Kyler. From a marketing standpoint Kyler is pretty much a zero when he should be a cash cow. As a owner, you want your QB, his personality, and his face all over stuff like this and you are correct that Kyler isn't interested.
I mean, Kyler should be all over it. You don't get the big money endorsements from being a introvert who want to just play video games.