Why women and social media stars are becoming college sports’ big winners

[ASFN Admin]

New rules means college athletes can now make money from their name and likeness. But it is not the football and basketball stars’ lives who will change the most Haley (left) and Hanna Cavinder in New York to announce their new endorsement deals. Photograph: John Lamparski/Getty Images In the early hours of 1 July, an Uber crossed into Manhattan, carrying a pair of 20-year-old twins who’d never before seen the bright lights of New York City. After an excruciating day of travel, they were set to

Continue reading...