And some psychological evidence suggests that people are drawn to conspiracy theories when they do feel uncertain either in specific situations or more generally. And there are other epistemic reasons why people believe in conspiracy theories as well in relation to this sort of need for knowledge and certainty. So people with lower levels of education tend to be drawn to conspiracy theories. And we don't argue that's because people are not intelligent. It's simply that they haven't been allowed to have, or haven't been given access to the tools to allow them to differentiate between good sources and bad sources or credible sources and non-credible sources. So they're looking for that knowledge and certainty, but not necessarily looking in the right places.
The second set of motives, we would call existential motives. And really they just refer to people's needs to be or to feel safe and secure in the world that they live in. And also to feel that they have some kind of power or autonomy over the things that happen to them as well. So again, when something happens, people don't like to feel powerless. They don't like to feel out of control. And so reaching to conspiracy theories might, I guess, at least allow people to feel that they have information that at least explains why they don't have any control over this situation. Research has shown that people who do feel powerless and disillusioned do tend to gravitate more towards conspiracy theories.
The final set of motives we would call social motives and those refer to people's desire to feel good about themselves as individuals and also feel good about themselves in terms of the groups that they belong to. And I guess at the individual level, people like to feel... Well, they like to have high self-esteem. They like to feel good about themselves. And potentially one way of doing that is to feel that you have access to information that other people don't necessarily have.
And this is quite a common rhetorical tool that people use when they talk about conspiracy theories, that everybody else is some kind of sheep, but that they know the truth. They have the truth. And having that kind of belief, I guess, feeling that you're in possession of information that other people don't have, can give you a feeling of superiority over others. And we have found, and others have shown as well that a need for uniqueness and a need to have, I guess, stand out from others is associated with belief in conspiracy theories.
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