If they want more money, hire competent journalists. Whoops, there aren't any.
But yeah, 30 bucks a month now for 'the rag'. Billed monthly, so now they can raise the prices more often and you won't notice it as much because it isn't a 3 month raise increase, but a one month raise increase. I.E. Instead of going from say 68 to 80 dollars for the subscription they can just raise it from 30-34 and it doesn't 'seem' as much.
Really the only reason to get it is the sports page and the fry's electronics ad that comes on friday. Everything else is useless and written by complete morons (or sourced in nationally which was written by morons).