Heck of a halftime speech...not sure why he wasn't successful.
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Hollway replaced Charley Winner, when Winner was coming off an 8-5-1 season in 1970. A typically stupid move by a mercurial Bill Bidwill. The Cardinals had some good seasons under Winner & it was asinine to fire him. Here are Winner's 5 seasons with the Cardinals:
1966 - 8-5-1 (Cardinals start 7-1-1, but decimated when they lose the following starters to season ending injuries: QB Charlie Johnson, WR Sonny Randle, CB Pat Fischer, and OLinemen Bob DeMarco, Ken Gray, and Irv Goode).
1967 6-7-1 (Cardinals lose starting QB Charlie Johnson & LB Larry Stallings 2 days before their 1st preseason game, as both were inducted into the Army. Can you even imagine that happening today.)
1968 9-4-1 (After starting 1-3, the Cardinals finish the season 8-1-1, and still miss the playoffs by a half game to the Browns. And the Cardinals beat the Browns in both games they played.
1969 4-9-1 (Cardinals lose 11 starters to season ending injuries)
1970 8-5-1 (Cardinals D had 3 consecutive shutouts in the middle of the season: Oilers 44-0, Patriots 31-0, and the NFC Champion Cowboys 38-0. We beat the Cowboys twice this season & they still went on to the SB (lost on last second FG to Colts) We lost our last 3 games to miss the playoffs. Bidwill was so pissed that he had the locks changed after the final game loss @ Washington 27-28. Winner reported to work the next day & was locked out. That's how he found out he was fired. Even in 1970, no owner acted like that.
Hollway had a ton of talent & still had two 4-9-1 seasons. The Cardinal players were still fuming over the firing of Charley Winner. He was rightfully fired & then the Coryell years started.