I wonder if taking Floyd was influenced in some sense by the bad trade for Kolb and having now to help make him look as good as they can. Not that that doesn't help the team, but that it became most important for them to save face after the disappointment he was in 2011.
I considered this as well, and I think it's twofold: they're giving Kolb every possible weapon he could possibly need. This leaves him (and Whis and our FO) with no excuses should he fail. If he can't make this work, he's obviously done here and, I believe, they'll invest heavily in Skelton (I truly believe this). By the same token, they are investing heavily in Kolb with this pick and giving him every chance to succeed. We discussed awhile back whether Whis calling his QB's "knuckleheads" had any effect on them. This pick puts all that to rest. With Leinart it always felt like Whis was kind of hedging his bets a little. There is no hedging here with this pick.
Secondly, and perhaps most importantly is that I think the Levi Brown pick destroyed their confidence in choosing high grade O Lineman. They most likely consider it a bigger risk than their drafting of skill positions. They considered Floyd can't miss and were still questionable on some of the others. Let's be honest, according to most fans, our biggest recent blunder was using our # 1 on Levi Brown. That has stayed with the team, with Whis, with this front office for YEARS. And probably well into the future. That is a serious perception problem, really serious. People still talk about busted picks even before Levi, and there's no reason to assume we (and other fans) won't be discussing the busted Levi pick for years into the future.
As a coach, especially when it comes to the draft (the future health of the franchise, perhaps long after the coach is gone) you can't continually make the same mistakes. You want to leave a team better off than when you got there. Whis and co. didn't make the same mistakes, and by drafting Floyd the franchise is in a better position than it was. If Whis were to somehow be let go next year or the year after, they still have several of his picks to work with and build around. That is all you can ask as a coach and it shows management that his main focus is
making the franchise better, regardless of what fans or pundits think. You can't ask for anything more from a leader. If Whis were to leave or be fired does he want his legacy to be perhaps 2 Levi Brown's on the O line? Or to leave an improved Fitz, a Floyd, Beanie, Housler, etc to rebuild around? Whether it works or not is yet to be seen, but in today's NFL I believe it's easier to build around a Floyd than a Tackle.